Wow, Leni Riefenstahl but with safron robes instead of jackboots. It makes me think of another difference between now & the 80s, when everybody took the growing pervasiveness of technology and media to be a sign of increasing artificiality, mediation and alienation. I wonder if that changes with the dominance of cellphones today, and the fact that the cellphone is as much if not more based in voice as in image. As the cellphone becomes the standard of all media, that which all other media needs to approximate and run itself through, does that in turn help make techno culture more oral, even more organic, as voice infuses the mediascape with the "liveness" of breath rather than the static pose and distancing visuality of image, making cellphone culture seem more essentialist and symbolic, less constructed and artificial?
It is scary in that way isn't it? That such a short piece of advertising can effectively convey a morality that accepts dominance over not only your environment but also those within it. Also interesting are these ads: More morally responsible, excluding the promotion of jumping off of tall buildings, is, http://www.youtube.com/watch?v=9hBN4roSRwg And my favorite visualization of what it must be like to be in the mind of a modern day teen, http://www.youtube.com/watch?v=qeDBIeb0cjY&feature=PlayList&p=D02D98B56F5C0A91&playnext=1&playnext_from=PL&index=31
Yeah, it seems that the phones are doing exactly that. Even the visuals on the screen become much more fluid, like language. It is a magical experience where each icon is a sigil that affords you specific powers. Unfortunately the education system has yet to catch up with the audio culture. They are still pushing the linear literary system that should have toppled when "Understanding Media" caught on. Being a high-school substitute was an illuminating and horrifying experience.
Wow, Leni Riefenstahl but with safron robes instead of jackboots. It makes me think of another difference between now & the 80s, when everybody took the growing pervasiveness of technology and media to be a sign of increasing artificiality, mediation and alienation. I wonder if that changes with the dominance of cellphones today, and the fact that the cellphone is as much if not more based in voice as in image. As the cellphone becomes the standard of all media, that which all other media needs to approximate and run itself through, does that in turn help make techno culture more oral, even more organic, as voice infuses the mediascape with the "liveness" of breath rather than the static pose and distancing visuality of image, making cellphone culture seem more essentialist and symbolic, less constructed and artificial?
ReplyDeleteIt is scary in that way isn't it? That such a short piece of advertising can effectively convey a morality that accepts dominance over not only your environment but also those within it.
ReplyDeleteAlso interesting are these ads:
More morally responsible, excluding the promotion of jumping off of tall buildings, is, http://www.youtube.com/watch?v=9hBN4roSRwg
And my favorite visualization of what it must be like to be in the mind of a modern day teen, http://www.youtube.com/watch?v=qeDBIeb0cjY&feature=PlayList&p=D02D98B56F5C0A91&playnext=1&playnext_from=PL&index=31
Yeah, it seems that the phones are doing exactly that. Even the visuals on the screen become much more fluid, like language. It is a magical experience where each icon is a sigil that affords you specific powers.
Unfortunately the education system has yet to catch up with the audio culture. They are still pushing the linear literary system that should have toppled when "Understanding Media" caught on. Being a high-school substitute was an illuminating and horrifying experience.
Here's another freaky commercial that plays whenever I watch Hulu:
ReplyDeletehttp://www.youtube.com/watch?v=Hz0D2baEvDc
Will I ever eat Sun Chips again? Probably.
I am actually cool with that commercial. It would be better if everyone were naked and had the message tatooed on their chests though... haha.
ReplyDelete